Home › Blog › July 2010

In the Loop

Thu, 07/15/2010 - 08:45 — Josh Bourne

We’ve written before about start-up companies that use alternative spellings of common words as their brand names.  I came across another example recently: Loopt, a social-mapping service that offers a variety of mobile apps.  Loopt uses loopt.com as its domain name.  It also owns the more intuitive and conventional spelling of the domain, looped.com, which it points to the Loopt homepage. 
 
It’s always nice to see companies that get it.  Kudos to Bidz (bids.com), Loopt (looped.com) and Flickr (flicker.com).

 

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