Today’s edition of iMedia Connection features an article by Taylor Frank, VP of Strategy and Development for DigitalDNA, a company founded by FairWinds that specializes in analyzing, developing strategies around and transacting on digital assets. Taylor discusses the great marketing potential of category-defining domain names for both new and established brands.
Because they often require less investment in optimization in order to rank highly in search engine results, category-defining domain names are highly valuable digital assets. And from a branding perspective, owning a category-defining domain allows a marketer to own that category, and position its brand as the definitive online destination for that category.
Taylor covers these and other benefits that category-defining domain names can provide to marketers, and illustrates each with apt, real-world examples. Check out his article over at iMedia.
All comments must be approved before they are made available to the public. We will only approve comments that are directly related to the blog and use appropriate language.