Over the course of doing some research for a client recently, I’ve begun noticing an interesting trend.  The Finnish government has registered the word “Finland” in various ccTLD extensions and points the domains to websites for the Finnish embassies in the corresponding countries.

For example, Finland.is resolves to the website for the Finnish embassy in Reykjavik, Iceland.  Finland.org.ua points to a similar site, but for the Finnish embassy in Kiev, Ukraine.  From what I’ve observed so far, the government has registered these sites in the ccTLDs for the United Arab Emirates, Slovenia and Venezuela as well.

I think the Finns are smart to protect the country's identity and connect users with useful information in one step.  To take it further, they could also promote Finnish tourism on these domains.