Switzerland

H'revoir Geneve


On one of our last day here in Switzerland, Pete and I had lunch with one of our contacts at WIPO, the World Intellectual Property Organization, which is headquartered in Geneva. We discussed ICANN, new gTLDs, the UDRP and other related topics.

While here in Geneva, we visited the Jet D’Eau, one of the city’s most famous landmarks:

Jet D'Eau

The fountain shoots a steady stream of water 459 feet into the air, at a speed of 124 mph. When I took this picture earlier today, it was the first time the Jet D’Eau had been on since we arrived in Switzerland. The conditions of the wind speed, direction and water temperature have to be perfect for it to be operating – the fountain is very expensive to fix, so the city prefers that it does not break. Also, the Jet is surrounded by homes and boats, and while it is running, the owners complain about getting hit with le grande eau!

The Swiss-ification of Pete


This week, FairWinds’ new Chief Operating Officer Pete Langdon and I have been travelling around Switzerland for meetings with various companies. We’re actually attending 18 meetings over the course of the week. It’s not exactly grueling work – these meetings have given me the chance to catch up with some good friends and we’ve gotten to eat some delicious food. Here is a picture of Pete outside the International Olympic Committee headquarters in Lausanne:

Pete at the IOC

We have a few more meetings to close out the week, and then we’ll be attending the meeting between the ICANN Board and the Governmental Advisory Committee in Brussels next week.

Siding with the Swiss


Brandchannel’s lead story this week points out that “Switzerland, with less than 16,000 square miles of land mass and less than 8 million people, is paradoxically one of the world’s richest countries—and home to a disproportionate number of influential global brands.”

It’s no surprise that so many businesses flock to Switzerland. Not only is the country centrally located in Europe, but Switzerland has become central to the marketplace because it is synonymous with quality. Barry Silverstein, author of the paper “Small Country, Big Brands” reports that the association of “Swiss made” with high value has even prompted the Swiss government to consider new laws that would establish stricter standards for what can be considered a Swiss brand. Aware of its illustrious international reputation, Switzerland looks to live up to it. And brands, likewise aware of the country’s international reputation, look to become associated with its high standards.

Throughout the years, I have spent time traveling to places such as Zurich, Baden, Schaffhausen, Basel, Biel, Vevey, Lausanne and Geneva, and have developed personal relationships with many brand owners there. Actually, Katie Richards, now Director-Europe for FairWinds and the European liaison for CADNA, is a friend that I had gotten to know during her time at Credit Suisse. With such great brands and people in Switzerland, it was a natural choice for FairWinds’ expansion into Europe. Katie has been key to opening FairWinds’ Europe branch and we’re happy to be in the thick of things, serving the best brands in the world. Next steps? Maybe hiring the decorator that styled Google’s zany Swiss headquarters in Zurich

Auf Wiedersehen/Au Revoir/Arrivederci/A Revair


I’m spending the remainder of my trip to Switzerland visiting some old and new friends with my colleague Katie Richards, who recently joined FairWinds full-time to head our operations in Europe. One of our last stops was in Geneva, where we got a great view of the impressive Jet d’Eau and the beautiful Lake Geneva (Lac Léman in French):

Jet d'Eau, Geneva, SwitzerlandIn our meetings, concerns about the enforceability of the domain name space constantly came up. People see infringement and scams growing at a rapid pace and find that the enforcement tools currently at their disposal are ineffective.

For those who believe that the UDRP provides adequate recourse for brand owners looking to reclaim domains, consider this: what if both the registrar and the registrant are in a country where the court systems are such that the odds are stacked against the Complainant? After all, it is not as if national courts are required to implement the UDRP according to a set rubric. Registrars are wise to this vulnerability of the UDRP and look to exploit it. A recent article in INTA Bulletin covered this very issue, quoting a speaker at an ICANN conference as saying:

[W]e have a very inventive registrar out of India that’s offering a service to domainers at the last traffic conference that says, look, I’m a registrar in India, I will incorporate you a registrant in India, and I will put all your domains in that registrant with our registrar, so that if anyone ever [files a] UDRP, even if they’re successful, the only court you can turn to or go to is the Indian court. And, by the way, I’ll even start that action for you, they claim, and I guarantee you it’ll take at least ten years to get through any Indian court. So you can continue to own and operate that domain for ten years, even if you lose a UDRP. (www.icann.org/en/meetings/lisbon/transcript-tutorial-expiring-25mar07.htm)

The UDRP was created by ICANN, so the organization must add it to the list of things that it is obligated to address—the UDRP belongs right alongside issues such as registrar abuse, compliance, and unreliable Whois databases.

In my opinion, ICANN has not established effective remedies to deal with online abuse and has failed to implement sufficient regulation that would help prevent it.

This inability to properly stabilize and govern the existing space makes the fact that ICANN is currently working to expand the space to include a potentially unlimited number of new TLDs that much more baffling. If you were about to build an addition to your home, but the original home was in such disrepair that it might crash at any moment, what would your priority be? Consider this analogy as it applies to ICANN’s “house plans” to build not one, but hundreds of new additions to the domain name space before correcting the existing issues. This certainly gives cause to reevaluate the choices available to the Internet community in terms of having their concerns addressed and their needs met.

The stability and security of the Internet continues to be part of an ongoing conversation between brand owners across the globe, and I’m glad I had the chance to once again check in on international perspectives of the domain name space. And now, it’s time for me to go back to DC. Goodbye to my friends in Switzerland in the country’s four official languages: German, French, Italian, and Romansch: auf wiedersehen, au revoir, arrivederci, and a revair!

Guten Tag from Switzerland


Last time I was in Switzerland was in October, and now business brings me back to the country right in time for Basel’s Fasnacht carnival. The carnival, which starts on the Monday after Ash Wednesday (at 4:00am!) and lasts for three days, is quite a sight: 

SwitzerlandParticipants wear masks and costumes, parade through the streets of the city, play music and throw confetti. They also satirize events and people from the past year in pamphlets that are handed out and in pictures on lanterns that are displayed throughout the carnival.   
 
It’s not all fun and games here in Switzerland; I’ve had some serious conversations about the potential new TLD launch, and people are surprised by ICANN’s neglect to address substantive issues such as trademark protection, security and stability, and malicious conduct in the second draft of the Applicant Guidebook. They’re also disappointed that ICANN has not substantiated the need and consumer demand for this launch and feel as though ICANN is moving forward with something that is of little value to the Internet community and may actually prove to be harmful. 
 
Still, businesses are forced to consider what they will do if the launch does move forward. I have found that some people are dismissive of the idea of registering new TLDs, while others are taking a “wait and see approach” to the issue; if they see brands registering TLDs and consumers searching by extension, they’ll get on board. At the moment, though, most see little value to and expect minimal benefit from registering a new TLD. They also realize that new TLD pitches coming with promises of a "killer app,” such as a panacea for phishing, will likely under deliver.

Some international companies in Europe predict there will be fewer generic and brand TLDs in the first round of applications than was originally anticipated. That sounds reasonable—after all, who has the money to run registries in this economic environment? If brands don't do anything too aggressive, then maybe future entrants will be less enthusiastic and abandon or ice their plans to launch a TLD. Such a slow-down of the launch would be beneficial, since at least it would allow the chance for the domain name space to adapt to problems that will undoubtedly arise.